If you run a local business and want to get more search traffic to your site, you will need to know about local SEO. Many small business owners are wondering what local SEO is and how it is different from regular SEO. Local SEO involves using additional techniques that can help your site rank for local searches. Here are some of the things that you can do:
Display Your Name, Address and Phone Number (NAP) On Each Page
You should include your company’s name, address and phone number, which is called “NAP” in local SEO terms, on each of your pages. You could include it either in the header or footer, or integrate it within the content. Be sure to display the NAP in text and not in an image or Flash element.
Claim Your Google Places Listing
While Google Places will list most local businesses based on data from other sources, you should claim your business listing as your own as soon as possible. This will allow you to correct any inaccurate information easily.
Encourage Your Customers to Review Your Business
One of the factors that search engines like Google use to rank local websites is the number of reviews and their quality rating. Businesses that receive many five star reviews on Google + and other sites like Yelp will tend to fare better. This is because search engines want to encourage businesses that provide better service to their customers.
Remember That Local SEO Doesn’t Replace Regular SEO
To rank well for your desired keywords, you should still follow all other SEO best practices and implement various techniques. This includes having a website that is fully functional on all platforms, loads rapidly and is filled with unique, up-to-date and relevant content. You should also build natural, high-quality links from reputed websites, such as social media sites and industry publications.
Visit search engine optimization company, for more detailed information.